About Author: Aaron G

Director Casey Neistat decided to do things his way while filming his next ad for Nike. Instead of using the approved script from Nike, Casey and his editor Max Joseph took Nike’s money and went around the world capturing it on film.

“My vision for it was forget about what Nike is, forget about sneakers, forget everything; what does ‘make it count’ mean to me?”

Despite Nike being out of the loop during the production, the ad was a success.  The gear Casey used to create the ‘Make It Count’ video included a Canon S100 and Canon T3i.  Final Cut Pro was used to edit the footage.

Filmmaker Casey Neistat currently has a show on HBO along with his brother Van. Without any formal training, Casey and Van have been able to create amazing videos. Notable works include ‘iPod’s Dirty Secret‘ and ‘Bike Thief‘.

sources: caseyneistat, fastcocreate, arainert